5th March 2017

Our regions

Asahi Europe Ltd has production operations in Italy, the Netherlands and the UK; and sales and distribution operations in Canada and France. Our global distribution network, Asahi Premium Brands, covers many other countries in Europe along with Africa, Asia and Latin America. .

United Kingdom

Asahi UK

United Kingdom

Meantime Brewing Company

United Kingdom

Asahi Europe

The Netherlands

Koninklijke Grolsch

France

Asahi France

Italy

Birra Peroni

Canada

Asahi Canada

Asahi UK

Meantime Brewing Company

Asahi Europe

The Netherlands

France

Italy

Canada

UK

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Asahi UK Ltd is the UK and Ireland subsidiary of Asahi Europe Ltd. Asahi UK has responsibility for the development of Asahi Europe’s Super Premium Beer brands across the UK and Ireland. Our brands include Peroni Nastro Azzurro, our Belgian abbey beer St Stefanus, Pilsner Urquell, Kozel, as well as Polish brands Lech and Tyskie.

 

Since 2005 in the UK, and 2008 in Ireland, Asahi UK has been marketing and distributing its unique Super Premium Beer portfolio. Through its distribution discipline, supplemented by engaging and innovative marketing activities, Asahi UK is bringing value back into the beer category. We are a values-led organisation with a strong belief in teamwork, empowerment and the development of our people.

Country characteristics:

Population

65.14 million

Size of beer market

43.6 million hectolitres (BBPA)

Annual per capita consumption of beer 

67 litres (BBPA)

UK Meantime

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Meantime was founded in Greenwich, London back in 1999 by Alastair Hook. Not just your average beer-lover, Alastair was the first person in the UK to get a Master’s degree in Brewing, and was voted Brewer of the Year in 2008. With a vision to change the way people think about beer, and at a time when there were all but two operating breweries left in London, he set up Meantime Brewing Company. Inspired by London’s longstanding brewing traditions, and the technology and innovation of the modern craft beer movement he’d witnessed in the U.S, Alastair started us off on our mission to brew proper beer.

 

17 years down the track, we are now one of, if not the largest craft brewers in the UK and release more than 40 different beer styles each year. Our core range contains ten styles, from our most popular beers including the London Lager, London Pale Ale and Yakima Red, right through to our IPA, Pilsner, Chocolate Porter and Raspberry Wheat beer. We travel the world to source the best ingredients and spend around six weeks brewing each of our beers to make sure the complex flavours have the time they need to fully develop, because we believe that if something is worth doing, do it like you mean it.

 

We have 75 employees, all based at our brewery in Greenwich, London.

Country population

65.14 million

Size of beer market

43.6 million hectolitres (BBPA)

Annual per capita consumption of beer

67 litres (BBPA)

UK Europe

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Asahi Europe is headquartered in Woking, UK.

 

The Asahi Europe office is home to small number of essential functions which support the country operations. These include Finance, Procurement, Legal, Technical, Corporate Affairs and the Global Brands Team.

 

Woking is also home to Asahi Premium Brands, the part of the business responsible for the growth and development of our Global Premium Brands in markets around the world.

Canada

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Created in October 2016, Asahi Canada is a subsidiary of Asahi Europe Ltd and is a team of nine passionate employees. Asahi Canada has responsibility for the development of Asahi Europe’s Super Premium Beer brands across the Canada. Our brands include Peroni Nastro Azzurro, Grolsch, Pilsner Urquell, Kozel, as well as Polish brands Lech and Tyskie.

Country population

35.2 million

Size of beer market

+22 million HL

Annual per capita consumption of beer

64L/person

The Netherlands

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Grolsch is a company with a rich history dating back to 1615. The brewer started out in the east of the Netherlands, in Groenlo, and is now based in Enschede. Its home market is the Netherlands and that is where its commercial activities are concentrated.

Grolsch brews only beer and focuses on the premium segment of the market, placing the strong Grolsch brand at centre stage. The brand’s strength is rooted in the motto ‘Craftsmanship is Mastery’ and in its iconic swing-top bottle. Innovation and creativity are further key strengths, playing a crucial role in responding to changes in demand, particularly in highly developed beer markets. Grolsch is a subsidiary of Asahi.

 

We want to be admired for what we do and who we are.
Grolsch is famous throughout the world, but we are more than just a beer brand. We are a multifaceted, energetic company that can look back with pride on a fascinating past. But we can also look forward to a future full of challenges in which – as part of Asahi – we can work towards achieving further success. We brew Grolsch with an abundance of passion, craftsmanship and dedication.

 

We believe in beer and above all in Grolsch!
We believe in the drink that we know everything about: beer. Our beer is made using two unique ingredients, tradition and innovation, and drawing on more than 400 years of experience. And if that experience has taught us anything, it’s that innovation needs to be a continuous process.

 

We make the difference.
We are, in every sense, a remarkable business that relies on remarkable people. And those people are our main asset. Thanks to their unparalleled passion and commitment, skilled use of technology and unrivalled knowledge of the beer brewing process, we are a unique company. With our wide variety of beers, we offer consumers greater choice and the opportunity to drink the beer that suits them best. This gives beer drinkers all the more reason to choose Grolsch and to remain loyal to that choice.

 

We follow our own path.
We have always been different from everyone else. Generation after generation, we have followed our own path and done things differently. It’s not about being stubborn; it’s about wanting to brew, package and distribute beer better than everyone else. We are Grolsch.

Country characteristics:

Population

17 million

Size of beer market

11.8 million hectolitres (NB)

Annual per capita consumption of beer

69 litres (NB)

France

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Asahi France is the French branch of Asahi Europe, created in 1995 by Grolsch and based in Paris. The company consists of a dynamic team of 20+ employees and is responsible for building the Asahi premium brand portfolio (Grolsch, Peroni, St Stefanus, Meantime, Amsterdam, …) in on and off premise.

In a country with now more than 1000 breweries, Asahi France can proudly claim the 6th position in volume. More importantly, though it is the premium way of building brands, choosing customers and serving them that defines and sets apart Asahi France. In this wine country beer needs to offer true taste while delivering a credible story. With our strong portfolio, we do exactly that and know double-digit growth rates year after year.

 

Country Characteristics:

Population

66.99 million

Size of beer market

21.3 million Hectolitres (BF)

Annual per capita consumption of beer

33 litres (BF)

Italy

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Birra Peroni S.r.l is an Italian company, part of Asahi Europe LTD.

 

In Italy the annual production of Birra Peroni is 5 million hectoliters, brewed in Rome, Bari and Padova, of which over one million are exported. The brands marketed by Birra Peroni are: PERONI, NASTRO AZZURRO, PILSNER URQUELL, MILLER, ST. STEFANUS, GROLSCH, TOURTEL, PERONI GRAN RISERVA DOPPIO MALTO, PERONI GRAN RISERVA ROSSA, PERONI GRAN RISERVA PURO MALTO, PERONI FORTE, PERONI SENZA GLUTINE, PERONI CHILL LEMON, PERONCINO, PERONI CRUDA, PERONI 3.5, ITALA PILSEN, RAFFO, CRYSTALL WUHRER, WUHRER and MEANTIME.

 

Birra Peroni was born in Vigevano in 1846 and is an icon of Made in Italy in the world.

 

Country characteristics:

Country population

60.6 million

Size of beer market

18.8 million hectolitres (Assobirra)

Annual per capita consumption of beer

31 litres (Assobirra)

Asahi Europe was created on 11 October 2016 as a result of the acquisition, by Asahi Group Holdings, of the Italian, Dutch, British and French businesses of SABMiller.

The investment supports Asahi Group Holding’s global ambitions which build on the strengths of the Japanese business.

Asahi Europe has an unrivalled portfolio of premium brands including Peroni Nastro Azzurro, Grolsch and Meantime. The company has operations in the Netherlands, Italy, the United Kingdom, France, Canada, Europe, Africa, Asia and Latin America.

In addition to over 1600 employees accross Europe, Asahi Europe’s Head Offices in Woking, UK and Zug Switzerland employ 40 people.

Italy

Netherlands

UK

Business

Birra Peroni S.r.l.

Royal Grolsch NV

Asahi UK Ltd
Meantime Brewing Company Ltd

Employees

730

650

230

Brewing Operations

3

1

1

Sales Operations

Italy

Netherlands

UK

In addition to over 1600 employees accross Europe, Asahi Europe’s Head Offices in Woking, UK and Zug Switzerland employ 40 people.