DRINK-DRIVING REACHES THE LOWEST LEVEL EVER IN THE NETHERLANDS A study on driving under the alcohol influence conducted by the Ministry of Infrastructure and Public Works shows a significant decline on drink-driving in the Netherlands, from 4% in 2002 to the lowest level ever of 1.4% in 2017. Drink-driving is becoming an unacceptable social behaviour, Read more about DRINK-DRIVING REACHES THE LOWEST LEVEL EVER IN THE NETHERLANDS[…]
CRAFTMANSHIP IS MASTERY Grolsch places a high value on character and entrepreneurship on the one hand and innovation and sustainability on the other. In 2015, to mark the occasion of its 400th anniversary, Grolsch created ‘The Grolsch Craftsmanship is Mastery Fund’. The purpose of the fund is to promote ‘craftsmanship’ in the regions of Twente Read more about CRAFTMANSHIP IS MASTERY[…]
RELAX, WATCH THE GAME, ENJOY THE BEER – PERONI AND MYTAXI DRIVE YOU HOME Relax, watch the game, enjoy the beer – Peroni and MYTAXI drive you home Birra Peroni, our company in Italy, role models through its campaigns the way we engage our consumers with effective partnerships, encouraging moderate beer drinking and responsible behaviour. Read more about PERONI AND MYTAXI DRIVE YOU HOME[…]
THE FACTS ABOUT DRINKING We have created www.aboutalcohol.com which is currently available in 10 languages, to help consumers make informed decisions about drinking, to provide ingredient and nutrition information about our beers and to understand the impact of alcohol on the body.
LAUNCH OF FAS DOCUMENTARY It is estimated that more than five hundred children in the Netherlands are born each year with Foetal Alcohol Syndrome (FAS). This syndrome is the result of alcohol consumption during pregnancy. In February 2016, the documentary ‘FAS – A Silent Drama’ had its premiere. The documentary provides a picture of the Read more about LAUNCH OF FAS DOCUMENTARY[…]