1st March 2017

Our business

Asahi Europe Ltd is part of Asahi Group Holdings, a global beer, spirits, soft drinks and food company originating in Japan.

Download our company snapshot.

Visit the website of our parent company.

Vision and purpose

Becoming a Global Premium Beer Powerhouse.

Where we operate

Our footprint.

Our partners


Asahi Europe Executive Committee.

Peroni Nastro Azzurro

Capturing the Italian spirit of passion and authenticity.


You taste the craftsmanship in every glass.


Beers that are full of flavour and light on compromise.

Asahi Super Dry

Remastered by Japan to deliver a crisp clean ‘Karakuchi’ taste.


We provide a wide variety of ways for our employees to develop in role and across roles, and there are opportunities to learn and impact across the countries we operate in.

The brewing process

Discover the ancient art of brewing.

Our brands

Through our premium pricing and distribution, and engaging marketing activities, Asahi Europe is bringing value back into the beer category.

Our role in society

Through our world class beers and uncompromising integrity we will delight consumers, drive value for customers and enrich societies.